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Future Leaders Spotlight: Carla Potter

Carla PotterCarla Potter
Partner, Banking & Specialty Finance Group, Cassels

What brought you to the asset-based finance and leasing industry? 

Too often lawyers are seen as the red tape and not part of the business solution. After spending time as a chartered accountant and heading to law school, I came to Cassels knowing that it was a law firm that was a leader in asset-based finance and leasing, but not knowing much about the industry. Through working with clients in the equipment finance industry, I quickly learned that it was one where I had an opportunity to help clients achieve their business objectives in a practical way. It wasn’t exactly yellow iron I dreamed of when picturing myself as a lawyer watching Damages or Ally McBeal, but it has proven to be a challenging and rewarding industry to grow my career in.

What do you like about working in this industry?

The people that work in the industry and the mentoring that you receive. At Cassels, I have been able to learn from the best, and have also been lucky to continue to learn from players in the industry and work with clients that continue to push the industry forward and advocate for change.

What is a common misperception about the asset-based finance and leasing industry?

The industry has historically been seen as a male-dominated profession, but it is filled with a lot of women who are leaders in the industry and champions of other women looking to start off or grow their equipment finance career.

What is your favourite part of your job? 

No day is ever the same. There are always new issues that allow you to think critically and meet new people– whether it’s funders, owners of family-owned business, entrepreneurs or a corporate leasing company, everyone you meet quickly feels more like friends.

What is your number one travel destination and why?

Being from Northwestern Ontario, I love exploring the outdoors and am hoping to do another cross-Ontario road trip with family this summer!



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The CFLA’s Future Leaders Spotlight is a monthly feature of emerging talent in the Canadian asset-based financing and leasing industry.

The CFLA’s Future Leaders Initiative‘s (FLI) was created in 2019 to connect younger employees with leadership potential in the asset-based finance & leasing space. The FLI’s mission is to give the next generation of leaders a voice in shaping our industry.